Having been in over 300 dental offices, do not underestimate the importance of this.
Despite the increased competition, I think it is preferable to be in a location where there is a high density of dental offices. I think it is better for a patient to find you and I don't think a dissatisfied patient is simply going to walk across the street. There are too many other factors involved.
Stand-alone offices, the lone dental practice in a large strip mall and practices off major roads must heed the advice in this column to garner attention.
The key is to convert traffic outside to traffic inside.
To read the article, simple click the picture at right to see a larger image.
Best,
Nick
Nick Partridge
Pendant Health
nick@pendanthealth.com
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