Dental Office Signage

Similar to the earlier post on dental office location, I found this article in the Dental Economics April '08 issue highlighting signage issues and suggestions.

Having been in over 300 dental offices, do not underestimate the importance of this.

Despite the increased competition, I think it is preferable to be in a location where there is a high density of dental offices. I think it is better for a patient to find you and I don't think a dissatisfied patient is simply going to walk across the street. There are too many other factors involved.

Stand-alone offices, the lone dental practice in a large strip mall and practices off major roads must heed the advice in this column to garner attention.

The key is to convert traffic outside to traffic inside.
To read the article, simple click the picture at right to see a larger image.

Best,

Nick

Nick Partridge
Pendant Health
nick@pendanthealth.com

Great Article on Dental Office Location

While in Cleveland for business, I saw this intriguing article in the local paper, the Cleveland Plain Dealer.
The article is titled, "My Biggest Mistake...And How I Fixed It."

The article talks about the problems related to the building...not necessarily the location. Like in any other real estate circle...dentists are advised to consider: "location, location, location." However, thinking about the building and the current building management is critical if you are going to lease.

Dr. Rosenblitt details his anguish at an elevator breakdown, a movie shoot that eliminates access to the building, HVAC issues, etc.

His advice in summary...hire a real estate attorney.
Nothing is more important than building a solid foundation for your practice. Don't skimp on any aspect of location decisions.

Anyway...thought this was a good article to share. Opened my eyes.

Best,

Nick
Pendant Health
nick@PendantHealth.com